Digital Marketing is going to stay! Why do I say this? As the world moved to the digital era in the mid-'90s, we were exposed to the Y2K problem at the beginning of this millennium. Every technical student only talked of computers and chips which are now replaced with bots and AI. People are more virtually connected than physical contact, thanks to the pandemic and the internet. Traveling is more of a visual thing and dressing up is more for Instagram these days. People's opinions matter through a number of likes and shares. The more followers you have the more you are known to be a good person. People who shied away from being clicked now all own a phone with dual cameras. Every occasion is captured through a click and every food ordered or cooked needs to be remembered. Within cultures, such that of India, where home-cooked food would be offered first to the deity, is now offered first to the smartphone. People who stayed overseas are now a video call away. Wallet, Walkman...
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